PRIVACY POLICY

1) Information about the collection of personal data and contact details of the data controller

1.1 We are pleased that you are visiting our website and would like to thank you for your interest. In the following, we will inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 The data controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is SLV Lighting UK Limited, Unit E, Chiltern Park, Boscombe Road, Dunstable, LU5 4LT, United Kingdom, Tel.: +44 (0) 203 968 1100, Fax: +44 (0) 203 968 1109, E-mail: [email protected]. The controller of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 The data controller has appointed a data protection officer, who can be contacted as follows: "Ian Gabriel, Unit E, Chiltern Park, Boscombe Road, Dunstable, LU5 4LT, United Kingdom, Tel.: 01582 887752, [email protected]"

1.4 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential contents (e.g. orders or inquiries to the data controller). You can identify an encrypted connection from the string "https://" and the lock symbol in your browser line.

2) Data collection when visiting our website

When using our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser sends to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymous form)
    Processing is carried out in accordance with Art. 6 Para. 1 (f) GDPR on the basis of our justified interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files subsequently if there are concrete indications of illegal use.

3) Content delivery network

Cloudflare
On our website we use a so-called content delivery network ("CDN") from the technology service provider Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA ("Cloudflare"). A content delivery network is an online service that is used to deliver large media files (such as graphics, page contents or scripts) through a network of regionally distributed servers connected via the internet. The use of Cloudflare's content delivery network helps us to optimise the loading speed of our website.
Processing is carried out in accordance with Art. 6 Para. 1 (f) GDPR on the basis of our legitimate interest in secure and efficient provision, as well as improvement of the stability and functionality of our website.
Cloudflare, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.
Further information can be found in Cloudflare's privacy policy at: https://www.cloudflare.com/privacypolicy/

4) Cookies

We use cookies on various pages in order to make your visit to our website attractive and to enable the use of certain functions. Cookies are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (session cookies). Other cookies remain on your end device and enable us or our partner companies (third-party cookies) to recognise your browser the next time you visit us (persistent cookies). If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data and IP address values. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.
If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 Para. 1 (b) GDPR either to execute the contract or in accordance with Art. 6 Para. 1 (f) GDPR, to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
We may work together with advertising partners who help us to make our internet offer more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we work with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case within the following paragraphs.
Please note that you can configure your browser in such a way that you are informed about cookies being set and decide individually whether to accept or exclude cookies for specific cases or generally. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You will find these for the respective browsers under the following links:
Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB&hlrm=en
Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac
Opera : https://help.opera.com/en/Windows/10.20/en/cookies.html
Please note that the functionality of our website may be limited if cookies are not accepted.

5) First contact

Within the scope of contacting us (e.g. via contact form or e-mail), personal data is collected. Which data is collected in the case of a contact form, is apparent from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in answering your request according to Art. 6 Para. 1 (f) GDPR. If you contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 Para. 1 (b) GDPR. Your data will be deleted after final processing of your request. This is the case if it can be inferred from the circumstances that the relevant facts have been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

6) Use of customer data for direct advertising

Advertising by post
On the basis of our legitimate interest in personalised direct mail, we reserve the right to store your first and last name, your postal address and – insofar as we have received this additional information from you in the course of the contractual relationship – your title, academic degree, year of birth and your professional, industry or business designation in accordance with Art. 6 Para. 1 (f) GDPR and to use it for sending interesting offers and information on our products by post.
You can object to the storage and use of your data for this purpose at any time by sending a message to the data controller.

7) Use of social media: Videos

Use of YouTube videos
This website uses the YouTube embedding feature to display and play videos from the provider "YouTube", which is part of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
Here, the extended data protection mode is used, which according to the provider's information, only starts storing user information when the video(s) is/are played. If the playback of embedded YouTube videos is started, the provider "YouTube" uses cookies to collect information about user behaviour. According to information from "YouTube", these are used, among other things, to collect video statistics, improve user-friendliness and prevent abusive practices. If you are logged in to Google, your information is associated directly with your account when you click on a video. If you do not want this to be allocated to your profile on YouTube, you have to log out before activating the button. Google stores your data (even for users who are not logged in) as user profiles and evaluates them. Such an evaluation is carried out in particular in accordance with Art. 6 Para. 1 (f) GDPR on the basis of Google's legitimate interests in the insertion of personalised advertising, market research and/or the needs-based design of its website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. In the course of using YouTube, personal data may also be transmitted to the servers of Google LLC. in the USA.
Regardless of any playback of the embedded videos, each time this website is accessed, a connection to the Google network is established, which may trigger further data processing operations without our influence.
In the event that personal data is transferred to Google LLC. with headquarters in the USA, Google LLC. has certified itself for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
For more information on data protection at "YouTube", please refer to the provider's privacy policy at: https://policies.google.com/privacy?hl=en&gl=uk
As far as legally required, we have obtained your consent for the aforementioned processing of your data in accordance with Art. 6 Para. 1 (a) GDPR. You may revoke your consent at any time with future effect. In order to exercise your right of revocation, please follow the procedure described above for lodging an objection.

8) Online marketing

Facebook pixel for the creation of custom audiences with advanced data synchronisation (with cookie consent tool) Within our online offer, the so-called "Facebook pixel" of the social network Facebook is used in the mode of extended data synchronisation, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").
On the basis of his or her express consent, when a user clicks on an advertisement displayed on Facebook and placed by us, an addition is added to the URL of our linked page by Facebook pixels. Then, after being forwarded to the user's browser, this URL parameter is written into the user's browser by a cookie, which sets our linked page itself. In addition, this cookie collects specific customer data, such as the email address, which we collect on our website linked to the Facebook ad during transactions such as purchase transactions, account logins or registrations (extended data reconciliation). The cookie is then read by Facebook pixel and enables the data, including specific customer data, to be forwarded to Facebook.
With the help of the Facebook pixel with extended data synchronisation, Facebook is – on the one hand – able to precisely determine the visitors of our online offer as a target group for the presentation of ads (so-called "Facebook ads"). Accordingly, we use the Facebook pixel with extended data synchronisation in order to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offering or who exhibit certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel with extended data synchronisation, we also want to ensure that our Facebook ads match the potential interest of users and are not annoying. This allows us to further evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users have been redirected to our website after clicking on a Facebook ad (so-called "conversion"). Compared to the standard version of Facebook pixel, the extended data synchronisation feature helps us better measure the effectiveness of our advertising campaigns by capturing more assigned conversions.
All transmitted data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Guidelines (https://www.facebook.com/about/privacy/). The data may enable Facebook and its partners to serve ads on and off Facebook.
These processing operations shall be carried out only if express consent is given in accordance with Art. 6 Para. 1 (a) GDPR.
Consent to use the Facebook pixel may only be given by users who are older than 13 years of age. If you are younger, please ask your parent or guardian for permission.
The information generated by Facebook is usually transferred to a Facebook server and stored there – this can also lead to a transfer to the servers of Facebook Inc. in the USA. Facebook Inc. based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.
You may revoke your consent at any time with future effect. To exercise your right of withdrawal, remove the tick next to the "Facebook pixel" setting in the "Cookie consent tool" integrated on the website.

9) Web analytics services

Google (Universal) Analytics
Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transferred to a Google server and stored there. This may also result in a transfer to the servers of Google LLC. in the USA.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymisation of the IP address by shortening it and excludes any direct personal reference. As a result of the extension, your IP address will be previously truncated by Google within member states of the European Union or in other states which are party to the Agreement on the European Economic Area. In exceptional cases only, the complete IP address may be transmitted to a Google LLC. server in the USA and truncated there. In these exceptional cases, this processing is carried out in accordance with Art. 6 Para. 1 (f) GDPR on the basis of our justified interest in the statistical analysis of user behaviour for optimisation and marketing purposes.
Google uses this information on our behalf to evaluate your use of the website, to compile reports on website activities and to provide us with further services related to website and internet use. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with any other data held by Google.
You can prevent the storage of cookies by changing the settings in your browser software accordingly. However, please note that in this case you may not be able to use all functions of this website in full. You can also prevent Google from collecting and processing the data generated by the cookie relating to your use of the website (including your IP address) by downloading and installing the browser plug-in under the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click this link again): Deactivate Google Analytics Further information about Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de In the event that personal data is transferred to Google LLC. with headquarters in the USA, Google LLC. has certified itself for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
As far as legally required, we have obtained your consent for the aforementioned processing of your data in accordance with Art. 6 Para. 1 (a) GDPR. You may revoke your consent at any time with future effect. In order to exercise your right of revocation, please follow the procedure described above for lodging an objection.

10) Retargeting/remarketing/recommendation advertising

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, hereby we advertise this website in Google search results, as well as on third party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Processing is based on our legitimate interest in the optimal marketing of our website according to Art. 6 Para. 1 (f) GDPR.
Any additional processing will only take place if you have agreed with Google that your web and app browsing history will be linked to your Google Account and information from your Google Account will be used to personalise ads you see on the web. If you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To this end, Google temporarily links your personal data with Google Analytics data to form target groups. In the course of using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA. You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can contact the Digital Advertising Alliance at www.aboutads.info to find out how to set cookies and to adjust settings. Finally, you can configure your browser in such a way that you are informed about cookies being set and decide individually whether to accept or exclude cookies for specific cases or generally. If you do not accept cookies, the functionality of our website may be limited. In the event that personal data is transferred to Google LLC. with headquarters in the USA, Google LLC. has certified itself for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information and the privacy policy regarding advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/
As far as legally required, we have obtained your consent for the aforementioned processing of your data in accordance with Art. 6 Para. 1 (a) GDPR. You may revoke your consent at any time with future effect. In order to exercise your right of revocation, please follow the procedure described above for lodging an objection.

11) Tools and miscellaneous

11.1 - UserCentrics
This website uses the cookie consent tool of UserCentrics GmbH, Rosental 4, 80331 Munich, Germany ("UserCentrics"), which sets technically necessary cookies to store your cookie preferences. This data processing is carried out in accordance with Art. 6 Para. 1 (f) GDPR on the basis of our legitimate interest in providing a cookie consent management service for website visitors.

11.2 - Elasticsearch This website uses the "Elasticsearch" service of ELASTIC, 800 West El Camino Real, Suite 350, Mountain View, California 94040, USA to provide a search function for articles via the search box and for navigation and filtering.
For this purpose, Elasticsearch collects and stores certain user information (such as the user or session ID) in anonymised form. Insofar as personal data is also processed here, the processing is carried out in accordance with Art. 6 Para. 1 (f) GDPR on the basis of our justified interest in providing a fault-tolerant search for articles as well as making it easier to find our products in the shop and thus in the optimal marketing of our range.
Further information about the privacy policy of Elasticsearch can be found here: https://www.elastic.co/de/legal/privacy-statement

11.3 - Transmission of error messages to ScaleCommerce

On our website we have implemented a system for the automatic transmission of error reports from ScaleCommerce GmbH, Fraunhoferstraße 23A, 10587 Berlin ("ScaleCommerce").
In case of technical complications or functionality impairments in connection with the operation of the software of ScaleCommerce, the system sends automatic error reports to ScaleCommerce, which contain information about the respective error source and its origin. Server information as well as usage parameters such as the IP address, the browser used, time stamps and the URL being accessed are transmitted. Depending on the origin of the error, error reports may, under certain circumstances, also contain further personal customer data that we have collected and stored in the course of concluding contracts (in particular first and last name, address, e-mail address). This is always conceivable if the error occurs in connection with software-based processing of customer data.
Insofar as personal data is also involved in the information thus transmitted, processing shall be carried out in accordance with Art. 6 Para. 1 (f) GDPR based on our justified interest in an efficient error cause analysis to improve the reliability and functionality of our Internet presence ScaleCommerce as the technical provider of the shop software also has a similar legitimate interest in the processing. Further information about the privacy policy of ScaleCommerce can be found here: https://scale.sc/kontakt/#datenschutz

12) Rights of the data subject

12.1 The applicable data protection law grants you comprehensive data subject rights (rights of information and intervention) vis-à-vis the data controller responsible for processing your personal data, about which we inform you below:

  • Right to information in accordance with Art. 15 GDPR: In particular, you have the right to be informed about your personal data processed by us, the purposes of processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right of rectification, erasure, restriction of processing, opposition to processing, complaint to a supervisory authority, the origin of your data if it has not been collected from you by us, the existence of automated decision making including profiling and, where applicable, relevant information on the logic involved and the scope and intended impact of such processing on you, as well as your right to be informed of the guarantees provided for in Art. 46 GDPR in the event of transfer of your data to third countries;
  • Right to rectification according to Art. 16 GDPR: You have a right to immediate correction of incorrect data concerning you and/or completion of your incomplete data stored with us;
  • Right to deletion according to Art. 17 GDPR: You have the right to request the deletion of your personal data if the requirements of Art. 17 Para. 1 GDPR are met. However, this right does not apply in particular if the processing is necessary for the exercise of the right to freedom of expression and information, for the fulfilment of a legal obligation, for reasons of public interest or for the assertion, exercise or defence of legal claims;
  • Right to restrict the processing in accordance with Art. 18 GDPR: You have the right to demand the restriction of the processing of your personal data as long as the accuracy of your data which you dispute is checked, if you refuse to have your data deleted due to unlawful data processing and demand instead the restriction of the processing of your data, if you require your data for the assertion, exercise or defence of legal claims, after we no longer require these data after the purpose has been achieved, or if you have lodged an objection for reasons of your particular situation, as long as it has not yet been established whether our justified reasons outweigh the objection;
  • Right to information pursuant to Art. 19 GDPR: If you have asserted the right to rectify, erase or limit the processing vis-à-vis the data controller, the data controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification, erasure or limitation of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed of such.
  • Right to data transferability in accordance with Art. 20 GDPR: You have the right to receive your personal data, which you have provided to us, in a structured, current and machine-readable format or to request the transmission to another responsible person, if this is technically feasible;
  • Right to revoke consents granted in accordance with Art. 7 Para. 3 GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future. In the event of revocation, we will immediately delete the data concerned, unless further processing can be based on a legal basis for processing without consent. The revocation of consent shall not affect the legality of the processing carried out on the basis of the consent until revocation;
  • Right to appeal according to Art. 77 GDPR: If you believe that the processing of personal data relating to you is in breach of the GDPR, you have the right – without prejudice to any other administrative or judicial remedy – to lodge a complaint with a supervisory authority, in particular in the Member State in which you are resident, your place of work or the place where the alleged breach occurs.

12.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PREDOMINANT LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR SPECIAL SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU MAKE USE OF YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE COMPELLING REASONS FOR PROCESSING WORTHY OF PROTECTION WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU MAKE USE OF YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

13) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if relevant – additionally by the respective legal retention period (e.g. retention periods under commercial and tax law). When processing personal data on the basis of explicit consent pursuant to Art. 6 Para. 1 (a) GDPR, this data is stored until the data subject revokes his or her consent.
If legal retention periods exist for data which is processed within the scope of legal or similar obligations on the basis of Art. 6 Para. 1 (b) GDPR, this data is routinely deleted after expiry of the retention periods, provided that it is no longer required for the fulfilment or initiation of the contract and/or we have no justified interest in further storage.
During the processing of personal data on the basis of Art. 6 Para. 1 (f) GDPR, this data are stored until the data subject has exercised his or her right to object in accordance with Art. 21 Para. 1 GDPR, unless we can demonstrate compelling reasons for processing that are worthy of protection and outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.
During the processing of personal data for the purpose of direct marketing based on Art. 6 Para. 1 (f) GDPR, this data are stored until the data subject has exercised his or her right to object in accordance with Art. 21 Para. 2 GDPR.
Moreover, unless otherwise stated in the other information in this statement on specific processing situations, stored personal data will be deleted when it is no longer required for the purposes for which it was collected or otherwise processed.

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